🏁 Spotlight on the New Class of Culture

Cannes Lions centers culture as business, F1 redefines the action hero, and Basel repositions the art market. Legacy meets intention across creative industries.

In a week of global spotlights, culture moved with clarity. Cannes Lions gathered athletes, musicians, creators, and change makers who are building brands around the essence of purpose, not performance alone. From Paris Hilton’s advocacy to Lewis Hamilton’s education work, impact shaped every conversation this year. The creator economy took center stage…